Have letdowns,
not meltdowns.
At Froth, our mission is simple: to reduce the motherload.
We're parents. We get it. The joys of parenting outweigh the pain, but if we’re being honest—we still want… less? Less worry. Less trouble. Less guesswork. We’re building smart tech that helps you do more with less, so you can trade the collective wisdom of internet strangers for the only data that matters: yours.
Meet the bra that’s got your back (and your boobs).
At Froth, our mission is simple: to reduce the motherload. That's why we designed our smart maternity bra to solve one of the great mysteries of new parenthood. This isn’t about more work—it's about less. Less stress. Less fuss. Less standing naked in the bathroom with a baby on a scale. It's a supportive, wire-free dream made from super soft fabric, with a one-handed clasp you can still manage at 3 AM with zero brain cells left.
But the real magic is inside. Two woven, wearable electronic sensor devices used for sensing the mass and volume of breastmilk get to know your unique body, gathering data on milk volume with every feed. This breastmilk measuring device is a new kind of nursing appliance, giving you the only data that matters, delivered straight to your phone.
Our downloadable mobile application for monitoring breastmilk helps you do more with less, so you can trade the collective wisdom of internet strangers for solid, real-time data. You’ll be able to enter, access, and track milk fluctuations to provide you with a comprehensive report of your feeding journey.
We’re trading worry for well-deserved rest.
Beauty and Brains
Beauty and Brains
Finally a bra that does it all. Our maternity bra is your newest favorite nursing appliance. Track your production patterns and your baby’s consumption, all in one easy-to-use device.
Hi, I’m Bailey
FOUNDER OF FROTH
When I had my first baby, I went looking for a nursing bra that didn't make me feel like I was back in 5th grade with my first training bra. I only found one. Then the baby came, and things got serious. Breastfeeding was a beautiful, magical, and totally exhausting struggle. I was up at 2 a.m., crying alone in the nursery, wondering why it had to be this hard. How had women been doing this forever without a roadmap?
I realized women are left to just figure it out. We're the mothers of humanity, but we're stuck alone searching Reddit threads at 2 a.m. for answers and camaraderie. It was a powerful journey that felt incredibly lonely.
After my second baby, despite being equipped with second-time-mom knowledge, the struggle started all over again. Different baby, same subjective answers to all the same questions. I didn't want folklore; I wanted data. If men had to do this, there would be a solution for it. So here we are.
Froth was born out of a mission to change this. I believe moms deserve better. We deserve tools that give us the only data that really matters—our own. Our mission at Froth is simple: to reduce the motherload. We’re not here to give you more work; we’re here to give you less. Less worry, less guessing, less struggle, and more time for what truly matters: you and your baby.
SNUGGLES NOT STRUGGLES
( . 人 . )
SNUGGLES NOT STRUGGLES ( . 人 . )
We’re building a solution to a problem millions of mothers face, and your worst moments are our best insights. Your experiences will directly inform the development of our beta product and ensure we’re building a tool that truly reduces the problems that women face in breastfeeding.
Tell us about your motherhood journey, your biggest struggles, and what you wish could change. Your feedback is valuable data that will help us build a product that works for you.
we want to hear
your rants
